Light in the Dark
Off-season toolkit and inspiration for tourism businesses and destinations around the Baltic Sea
Light in the Dark
Light in the Dark is here to help tourism businesses and destinations around the Baltic Sea unlock the hidden potential of the off-season.
This platform provides practical tools and insights to help you develop, package, and market unforgettable nature-based experiences. Whether you run a local business or manage a destination, everything here is free and ready for you to use to turn the quieter months into a thriving season.
Idea Generator
Explore more tools
In the off-season toolkit you will find practical hands-on material such as a step-by-step handbook for tourism businesses, a free image bank, insights on who the nature tourist is and what they are looking for as well as other useful resources.
For DMOs we also have a whole marketing concept ready to be used and a workshop manual.
Real life examples - Experience the Baltic Sea Region
Discover how tourism businesses across the Baltic Sea Region transformed existing resources into new off-season experiences. Explore product concepts, stories and practical examples that can inspire your own development work.
Behind Light in the Dark
All toolkits and resources on this site were developed and produced by universities, DMOs, tourism experts and SMEs across the Baltic Sea region as part of an EU Interreg Baltic Sea Region project.
The project’s mission is to increase resilience in rural and coastal tourism in the Baltic Sea region through off-season product development.